In or out

When something's optional

Do we opt in

Or out? 


Goes back to

Want to, vs

Have to


If we opt-in

We "want to"

At the very time


If we have to opt-out

We may have wanted to

At some point


And for now

That's turned to

"Have to"


So opting out has a

Forcing function

Subscription, Prime example :)


Plus, helps not having to make 

The same decision

Over and over again


As with everything

Let's try to use in or out

In our favor


If motivated

We'd naturally

Opt-in


If something no longer works

Let's 

Opt out


Either way

Let's make sure

Optional things remain optional


All presupposing 

Intrinsic drive already

Discovered, alive, and kicking